z7+ Stuck on boot

z7+ was in standby (LED red) with TV off. Turned TV on, hit the STB button on the remote, z7+ LED turned green but nothing came on the screen. Disconnected power on the z7+ and waited 10 seconds, plugged it back in, watched it go through the initial boot. Got to the point that the pink desktop background loaded and it said "Preparing to Start" in the center of the screen with the spinning circle underneath.

And then nothing. Normally it loads the desktop within a few seconds. It's been sitting like that for 10 minutes now. I've tried power cycling a few times. Not sure what else to try. Please help.

Update: Left the room with the z7+ on and sitting in the "Preparing to Start" state. When I came back it had finally booted to the desktop. Was gone for an hour or so, not sure how long it took. But it was more than 20 minutes at least. Launched MYTVONLINE and everything working like normal.

Now I'm afraid to turn it off again lol.

I haven't done a full power off or restart since, but in and out of standby is working fine.

Hopefully this was a onetime occurrence.